Decision details

•           Sheffield City Council was invited to apply to Sport England (SE) for a grant of £100,000 for the purpose of implementing the This Girl Can Campaign in Sheffield in line with the national campaign. To help address the participation gap for women and girls in sport and physical activity.

•           The Council have had confirmation that the application for a grant of £100,000 has been successful. The acceptance has been approved as required by the Council’s decision making process.

•           The grant would enable the Council to work with city and community partners to engage women and girls in sport and physical activity.

•           The Council would grant 3 People Keeping Well (PKW) anchor organisations £75,000 (to be split equally) and £25,000 would be spent within the Council.

That the Council approve:

1.         To implement This Girl Can project as detailed in the report;

2.         In consultation with the Executive Director, Resources or the Head of Strategic Finance that the Council will act as the Accountable Body for Sport England grant of £75,000 to 3 PKW organisations.

This preferred option enables the project to be supported by a wide network of city and local partners. This will hit the outcomes from Sport England around their This Girl Can campaign to increase participation and also to build resilience and confidence in the demographic group.

The intended outcomes are to;

·         increase local visibility / awareness of TGC (Fit Got Real) – cities can decide on all women focus or specific target audiences

·         build on local knowledge of audience (practical barriers and challenges) to influence

o   the way sport and physical activity is delivered to women

o   the way sport and physical activity is promoted to women

In addition we intend to have a women and girls steering group/network that will support the development of this project and ensure sustainable elements to this campaign for the city and individuals involved.

An original proposal was looked into delivering this project in house and increasing capacity internally.

However with wider work taking place in Sheffield being to build capacity and utilise assets within community settings at a local level it was decided to commission this work out to the voluntary sector to deliver with SCC maintaining a project management role to coordinate the project.