Agenda item

4.1

Alan Kewley stated that, on 3^rd May 2018, residents of South Yorkshire would be asked to vote for a Sheffield City Regional Mayor.  But turn-out could be low, as few will be aware, or understand, the role of this new directly-elected post.  Within Sheffield, what steps can this Committee take to increase public awareness and understanding before election day? 

4.2

Dr Dave Smith (Sheffield City Region Managing Director) stated that an extensive communications campaign had been planned in order to raise public awareness of the election on 3^rd May 2018, which would include adverts and articles in newspapers, on relevant websites and other media, including social media.  The campaign was to commence over the next few weeks, and would hopefully generate interest up to the date of the election.  Sheffield City Region (SCR) was currently in the process of agreeing terms with media sources regarding advertisement sites, and were in discussion with newspaper editors in terms of articles for the press.  John Mothersole (Chief Executive) stated that in addition to this, a booklet containing candidates’ addresses, would shortly be mailed to all registered voters in South Yorkshire.