Agenda item

9.1

The Director of Regeneration and Development Services submitted a report on his investigation into a breach of planning control concerning 11 advertisement hoardings in the Wincobank and Blackburn area.  The report referred to previous city wide enforcement action over inappropriate adverts including large format sites which were considered to cause substantial injury to the visual amenity of the areas where they were displayed.  An assessment of the sites where enforcement action was proposed in the Wincobank and Blackburn area was detailed and it was stated that they were considered to be contrary to Policy BE13 of the Unitary Development Plan.  It was further stated that letters were being sent to land owners and to the advertising companies, along with Section 330 Notices, to advise of the proposed enforcement action.

9.2

The Director of Regeneration and Development Services reported orally on proposed amendments to the report’s recommendations with regard to (i) Paragraph 9.1(xi) by the addition of the wording in respect of “the removal of the associated supporting structure” and (ii) Paragraph 9.1(xiv) by the addition of the wording in respect of “the removal of the display” and (iii) seeking authority for the Head of Planning to vary the proposed action and to take action in respect of any associated breaches of planning and advertising control.

9.3

RESOLVED: That (a) the Director of Regeneration and Development Services or Head of Planning be authorised to take all appropriate action including, if necessary, enforcement action, the service of Discontinuance Notices and the institution of legal proceedings, to secure:

(i) the discontinuance and removal of the display of the two freestanding 48 sheet hoardings, reference H1 and H2, including the removal of the associated supporting structure and platform, from the land at the junction of Fife Street and Barrow Road,

(ii) the discontinuance and removal of the display of the two 48 sheet hoardings, reference H3 and H4, including the removal of the associated supporting structure, from land adjacent to 2 Fife Street;

(iii) the discontinuance and removal of the display of the two 48 sheet hoardings, reference H5 and H6, including the removal of the associated supporting structure, from land adjacent Blackburn Brook, Fife Street;

(iv) the discontinuance and removal of the display of the 48 sheet hoarding and associated supporting structure and screen fencing, reference H7, on land adjacent to 14 Blackburn Road;

(v) the discontinuance of the use of the site at the flank wall of 4 Fife Street for the display of advertisements, including the removal of the existing 48 sheet hoarding, reference H8;

(vi) the discontinuance and removal of the display of the 48 sheet advertisement hoarding, reference H9, including the removal of the supporting structure, at land 35 metres north west of 20 Ecclesfield Road;

(vii) the discontinuance of the use of the site at the flank wall of 54/54A Barrow Road for the display of advertisements, including the removal of the existing 48 sheet hoarding, reference H10; and

(viii) the discontinuance of the use of the site at the back wall of the outbuilding at 74 Barrow Road for the display of advertisements, including the removal of the existing 48 sheet hoarding, reference H11;  all as detailed in the report of the Director of Regeneration and Development Services and as shown on the plan now exhibited; and

(b) the Head of Planning, in liaison with the Chair of this Committee, be authorised to vary the action in order to achieve the objectives hereby confirmed, including taking action to resolve any associated breaches of planning and advertising control.