Decision details

5.1

The Executive Director, Place submitted a report setting out the background to the Move More programme, its aims and how the Transport, Traffic and Parking Services Division of the City Council can contribute to the objectives of the programme; and how it may help achieve corporate plan objectives and outcomes.

5.2

RESOLVED: That the Cabinet Member:-

(a)

supports the Move More programme as an initiative in its own right; and

(b)

requests that the Transport, Traffic and Parking Services Division utilises the potential of the Move More programme, its website and its management ideas to promote Sheffield City Council’s own schemes and initiatives to achieve both Move More and Corporate Plan objectives.

5.3

Reasons for Decision

5.3.1

The projects complement each other, and aims and objectives are similar, they are both City-wide and all encompassing.

5.3.2

It will allow both parties to contribute to, link with and raise awareness of each other’s projects. Opportunities that may otherwise be missed or other lost.

5.3.3

It will create an improved working relationship between Transport, health and academic professionals/teams.

5.4

Alternatives Considered and Rejected

5.4.1

In the fields of active travel, and network development any channel to promote should be welcomed. Not using Move More denies an opportunity to link leisure travel and activity with utility travel.

5.4.2

Using the inmotion! Website. This is LSTF funded, and is aimed at businesses in select corridors. Funding lasts until March 2015. It would only promote LSTF/LSTF related initiatives.

5.4.3

Using Travel South Yorkshire website. There is an opportunity to start to use this site as a portal for all travel. However, market research undertaken in 2012 suggested that users saw as public transport site only. The profile of other sustainable travel is limited, and there is no guarantee that this website would promote active travel to a greater extent in the future.

5.5

Any Interest Declared or Dispensation Granted

None

5.6

Reason for Exemption if Public/Press Excluded During Consideration

None

5.7

Respective Director Responsible for Implementation

Simon Green, Executive Director, Place

5.8

Relevant Scrutiny and Policy Development Committee If Decision Called In

Economic and Environmental Wellbeing